Madavor Media develops, publishes and markets content for individuals who are passionate about their interests and those seeking highly informative editorial that helps readers take charge of their well-being and live happier and healthier lives. Madavor Media provides strategic marketing solutions that help clients effectively target, communicate and reach their core audiences.
Marketing Opportunities
With brand safety concerns growing and the need to provide highly targeted and relevant marketing campaigns, choosing a publishing partner with access to first, second and third party data that can be segmented and targeted is critical to your success.

According to eMarketer, advertisers will lose more than $18B annually to ad fraud.
As cited in an Econsultancy report discussing first-party data:

74%
of respondents say it provides the strongest customer insights.

64%
say it provides the highest increase to customer lifetime value.
According to eMarketer, native ad experiences and predictive content deliver:

Click-through rates that are
8.8x
higher than traditional banner ads.

Native ad spend increased
27.8%
in 2018.
Sharethrough cites that:

25%
more consumers look at in-feed, native ad placements than standard banners.

Native ads registered
18%
higher lift in purchase intent than banner ads.
According to a report from HubSpot:

More than
50%
of consumers want to see videos from brands…more than any other type of content.

Video is capable of increasing conversion rates by
80%
Percentage of consumers who agree they’re willing to share personal data in exchange for the following:

Easier communication with companies

Personalized offers or discounts

Personalized in-store or online shopping experience

Product recommendations that match their needs

Native Advertising

Form
Native ads match the visual design of the experience they live within, and look and feel like natural content.

Function
Native ads must behave consistently with the native user experience, and function just like natural content.
According to a survey conducted by Oath, brand safety concerns are growing

of advertisers are concerned with their ads appearing in brand safe enviroments

are more concerned with this than last year
Madavor has the solutions!
Madavor Media Customer Targeting Eco-system & Technology


Digital Sponsorship Opportunities




Targeted Ad Experiences
Newsletter
Video
High-Impact Ad Opportunities
- Adhesions
- Native in-content
- Outstream video
- Behavioral targeting
Website Sponsorships
- Custom site takeovers
- Microsites
- Skins
- Marquis slider
- Section or category sponsorship
Downloadable content for lead generation
- Editorial or customer generated content
- Opt-in/lead form
- Post campaign leads
Video Sponsorship
- Editorial or customer generated content
- Pre-rolls
- Custom Sponsored
- Editorial
- Custom messaging
- Custom branded
- Targeting through automations & Journeys
Contact our media solutions team to build your targeted campaign: Email [email protected] or call us at 617-706-9078