BRAINTREE, MA, July 1, 2015: Madavor Media, LLC, a Boston-area media company, has announced the acquisition of six media properties — Outdoor Photographer, Digital Photo, Digital Photo Pro, HD Video Pro, Plane & Pilot and Golf Tips — from Werner Publishing Corporation in Los Angeles. With this acquisition, the company will augment its Enthusiast Group, establish a new Creative Group for most of the properties, and build economies of scale that will also support its Wellness Group. With the addition of these titles, Madavor Media now manages 15 brands across three groups.
Susan Fitzgerald, Madavor’s Chief Operating Officer, commented, “This strategic acquisition of market-leading brands further positions us for continued growth and connection in the niche markets we serve. We welcome these new properties and a number of new team members to Madavor. We look forward to serving the consumers, advertisers and sponsors in these new markets.”
Madavor has hired a number of key team members from Werner to support these new properties. Among them, Bob Dortch, Vice President of Integrated Sales for Werner has joined Madavor to work across the Madavor portfolio. Dortch said, “We are very excited about joining Madavor Media and working together to further enhance each of the brands’ editorial leadership positions and audience reach. Madavor’s dedication to creating quality content and building engaged audiences is a perfect fit in styles.”
About Madavor Media, LLC:
Madavor Media, founded in 2004, develops and markets content for consumers who are passionate about their interests and those seeking trusted information that helps them take charge of their well-being and live happier and healthier lives. Through its various platforms, it produces magazines, digital contact, videos, events and other means for consumers to connect with the information and content they seek. Headquartered in Braintree, Massachusetts, Madavor Media has team members throughout the United States, close to the communities of interest they serve. Madavor’s headquarters acts as the hub for production, administration and information, while its associates around the country keep in close contact with its customers.
Chief Operating Officer