BOSTON, MA – February 6, 2014 – Madavor Media, LLC a specialty media company and one of the publishing industry’s fastest-growing providers of niche consumer content, has acquired Diabetic CookingTM magazine, which exclusively addresses diabetes control through dietary management and simple, healthful, recipes.
This acquisition adds a fifth title to Madavor Media’s rapidly expanding Wellness division, which grew exponentially in January 2014 when the company also acquired Rapaport Publishing. Diabetic CookingTM joins award-winning consumer magazines Diabetes Self-Management®, Arthritis Self-Management®, and Gluten-Free Living® — which joined the Madavor family in early 2013 — and quarterly health care industry journal Practical Diabetology® to create a strong, comprehensive and content-rich suite of titles, websites, e-mail newsletters, social media communities and events dedicated to wellness and personal health management.
“After our very recent acquisition of Rapaport Publishing and its associated titles, we feel that Diabetic Cooking is the perfect complement to further extend Madavor’s imprint in the wellness market,” says Susan Fitzgerald, Madavor Vice President and Wellness Group Publisher. “Diabetes Self-Management takes an in-depth look at how to manage your disease, while Diabetic Cooking offers individuals the resources to control pre-diabetes, type 1 and type 2 diabetes specifically through the use of meal planning and proper recipe selection.”
“We have been publishing Diabetic Cooking for the past 15 years and we are sorry to see it leave our family of publications, but we know that it will be in good hands with Madavor,” adds Louis Weber, President and CEO of Publications International, Ltd. “We trust that they will not only continue the legacy but take the magazine to the next step.”
Together, Madavor’s wellness platform — the magazines and their associated digital and trade show components including the Gluten Free Living Conference in Orlando, Fla., April 4-6 — have strong, established subscriber bases, significant reader engagement with online content, and steadily growing social media reach. This allows the company to provide a broader reach, consistently strong content, increased distribution and synergies within the wellness market, ultimately providing readers and advertisers with greater value.
Alongside its wellness division, Madavor Media owns enthusiast magazines and web channels across several interest areas, from sports to music to surf fashion and culture. Additional titles include BirdWatching, Foam, GolfGetaways, International Figure Skating, Jazz Times, Volleyball and The Writer. For more information, visit www.madavor.com or call 800.437.5828.