Content Marketing Associate

/in by

SUMMARY:

The Content Marketing Associate will work closely with the editorial and marketing teams to promote written articles and blogs, videos, infographics, and other brand communications in order to ensure optimal delivery of content, target new audiences and increase audience engagement across multiple channels using digital optimization strategies and SEO tools.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Work with brand teams to provide input and execute on Content Plans
  • Support the editorial staff in identifying content amplification opportunities by monitoring social media, and Google keywords and trends in the marketplace
  • Identify opportunities to leverage influencers in the industry to share content and build audience
  • Develop and execute on content opportunities including but not limited to listicles, galleries, landing pages, etc.
  • Deploy brand newsletters including editorial messaging and advertiser messaging/ads with effective subject lines and strong calls to action
  • Monitor digital KPI’s for newsletters, Google Analytics, social media and other digital platforms to ensure goals are consistently exceeded
  • Assist video production, with duties ranging from occasional on-camera and behind-the-scenes work to helping editors develop scripts and outlines for videos
  • All other duties as assigned

EDUCATION/EXPERIENCE REQUIREMENTS

  • Associates degree required; Bachelor’s degree preferred
  • 2+ years’ experience in a social media or content marketing support role
  • Understanding of digital media trends and strategies
  • Social media fluency
  • Digital analytics tools experience required
  • Experience working with CMS system, preferably WordPress including posting and SEO
  • Experience working with ESP deploying and analyzing email performance
  • Excellent verbal and written communication skills
  • MS Office Suite

This is a full-time, exempt position which includes full benefits. If interested please send resume to [email protected]