MADAVOR MEDIA ACQUIRES DOLL MAGAZINE

With Doll Reader and IDEX, solidifies top position in collectibles industry

BOSTON, Mass. – June 13, 2008 – Madavor Media, LLC, a market-leading enthusiast publishing and media company, today announced the acquisition of the venerable UK publication Doll, the international doll collectors' magazine, from Ashdown Co.

"This acquisition is a natural expansion to our portfolio, which together with industry-leader Doll Reader and the IDEX trade show, bolsters our expertise across the collectible market," says Jeffrey C. Wolk, Chairman and CEO of Madavor Media.

"I am thrilled to be now leading a global expansion of the Doll Reader brand into Europe and beyond," said Susan Fitzgerald, Publisher of Madavor Media. "Doll magazine, which has served its audience faithfully for over two decades, has been a strong advocate for collectors around the world. The combination of Doll, Doll Reader, and IDEX allows us to further increase our efforts to showcase the best of the doll market to collectors worldwide."

Madavor Media, LLC has a strong base in crafts, collectibles, and sports, with each of its magazines being the leader in its respective market. Through the company’s core titles – Doll Reader, Teddy Bear and Friends, International Figure Skating, and Volleyball – and IDEX and other partnerships across the publishing industry, Madavor supports the targeted needs of its broad subscriber and newsstand base and its marketing and advertising partners. Madavor’s products offer unique ways to communicate with focused, enthusiastic consumers who are eager to learn more about products and events that support their interests.

Contact: Susan Fitzgerald, Publisher
Madavor Media, LLC
420 Boylston St, Boston, MA 02116
617-536-0100; www.madavor.com