Madavor Media Acquires IDEX Shows

With the combination of IDEX, Doll Reader, and Teddy Bear and Friends, Madavor bolsters collectible industry expertise

BOSTON, Mass. – January 19, 2007 – Madavor Media, LLC, a market-leading enthusiast publishing and media company, today announced the purchase of IDEX shows, the premiere debut showcase for the finest collectible dolls, teddy bears, plush and related markets. At this twice-yearly event, one each in Florida and Las Vegas, doll and teddy bear dealers and wholesale buyers place orders for the newest lines and creations. The trade show also brings together doll and bear artists from around the world with their collecting public, who attend to make early choices and pre-order items from their favorite retailers.

"I can't imagine a better fit," says Jeffrey C. Wolk, Chairman and CEO of Madavor Media. "This acquisition brings together complementary resources and is a tremendous addition to our portfolio. Because of our extensive experience in the doll and teddy bear industries with our #1 market titles, Doll Reader and Teddy Bear and Friends, we are well-positioned to serve the needs of IDEX exhibitors and attendees. We look forward to building on the impressive business started by industry visionary Susan McCart, owner and producer of IDEX."

"Madavor Media is the perfect home for IDEX. Their team has displayed a continued commitment to and passion for the doll and bear communities and I'm confident that IDEX will flourish under its new ownership," said McCart. “It is going to be fun to work with Madavor to take IDEX to the next level.” This year marks the 16th anniversary of IDEX, coming off a stellar 2006 season where the show boasted a 31 percent increase in buyer attendance and a 36 percent increase in collector attendance.

"I've worked closely with Sue McCart in the past to open up new opportunities for IDEX and am thrilled to be collaborating with her in this business transition. She is one of the most knowledgeable, well-regarded experts in the industry and is committed to a smooth transition," said Susan Fitzgerald, Publisher of Madavor Media. “We look forward to bringing Stacey Snow and Bobbie Scott into our Madavor team.”

Madavor Media, LLC has a strong base in crafts, collectibles, and sports, with each of its magazines being the leader in its respective market. Through the company’s core platforms – Doll Reader, Dollhouse Miniatures, Teddy Bear and Friends, International Figure Skating, and Volleyball, and now IDEX – Madavor supports the targeted needs of its broad consumer base and its marketing and advertising partners. Madavor’s products offer unique ways to communicate with focused, enthusiastic consumers who are eager to learn more about products and events that support their interests.

Contact:

Susan Fitzgerald, Publisher
Madavor Media, 420 Boylston St., Boston, MA 02116
617.536.0100 x101
www.madavor.com