Madavor Media Divests Women’s Basketball to Goldman Publishing

BOSTON, MA, January 8, 2007 – Madavor Media, LLC, a market-leading enthusiast media company, announced today that it has sold its Women’s Basketball print and e-media properties to Goldman Publishing, Inc. The divestiture is part of Madavor’s strategy to build and focus on its core titles, e-media properties and related media programs. Women’s Basketball was included as part of a group of other properties the company bought in 2004.

Women’s Basketball is the #1 publication in a fast-growing market. It is the only magazine completely focused on the sport and is well regarded by participants, coaches, fans, and league officials. Women’s basketball is the No.1 participatory sport among all NCAA women’s sports in number of teams; the NCAA sanctions 1,028 women’s basketball teams. In addition to NCAA teams, 639 additional colleges have teams sanctioned either by the NAIA or NJCAA. Furthermore, 17,175 U.S. high schools run girls basketball programs, yielding 456,543 participants. Basketball is the No. 1 participatory sport in terms of schools and players among girls' high school sports.

"We believe Goldman Publishing is a terrific home for Women’s Basketball to continue to build upon the groundwork that Madavor Media has laid. This divestiture will allow us to devote our resources to our core platform areas," said Jeffrey C. Wolk, Chairman and CEO of Madavor Media.

"We are excited about taking on another sports publication and know we can expand on the title to take it to new heights," says Todd Goldman, President and Owner of Goldman Publishing. “With a proven track record in magazine publishing shown by our successful title, Tennis Life Magazine, we believe this acquisition will be a tremendous addition to our portfolio.” “The Goldman Group has worked on this title in the past and I have great confidence in its ability to continue to build the title and promote the sport of women’s basketball," says Susan Fitzgerald, Publisher of Madavor Media.

About Madavor Media, LLC

Madavor Media develops, publishes, and markets content for enthusiasts: individuals who are passionate about their interests. As the #1 content and marketing provider in each market we serve, we assemble and serve the largest communities of active participants – subscribers, advertisers and allied partners alike. We are focused on building and enhancing the strength of these communities in everything we do and serving the needs of all members of those specialized communities. Headquartered in Boston, Massachusetts, we have team members spread throughout the United States, close to the communities of interest that they serve. Our headquarters acts as our hub for production, administration and information, but our associates around the country keep us in close contact with our customers.

About Goldman Publishing, Inc.

Goldman Publishing, Inc. is part of The Goldman Group, which publishes four other magazines. One of which is the second largest tennis magazine in North America, Tennis Life Magazine. For the past 15 years, The Goldman Group has grown its titles upwards of 10 times over and is an expert in niche publishing. The Goldman group is also a trade show, website and magazine development company.

Contact:

Madavor Media, LLC
Susan Fitzgerald, Publisher
617.536.0100 x101
sfitzgerald@madavor.com

Goldman Publishing, Inc.
Todd Goldman, President
813.264.2772 x222
todd@ggpubs.com