09/21/2012

Fairways + Greens Becomes GolfGetaways Magazine

The evolution of golf travel.

The world of golf travel gets a major marketing boost this winter as Fairways + Greens magazine evolves into GolfGetaways, both in print and online. The first issue under the new GolfGetaways brand hits newsstands and subscriber mailboxes November 6, 2012, with national distribution via subscription, selected golf and resort outlets, and as a GolfGetaways app on both Apple’s iPad and iPhone as well as Barnes & Noble’s Nook. A new web URL, www.playgolfgetaways.com, will also go live at that time.

As part of the golf journalism landscape since 1997 and a member of Quincy, Mass.-based Madavor Media’s family of special interest publications since 2010, Fairways + Greens has expanded its reach from regional to national and continued to hone its focus on golf travel, making this brand change a natural step in the popular magazine’s editorial evolution.

“Avid golfers are explorers by nature, and our readers love to travel to play golf,” says Editor-in-Chief Vic Williams, who helped found Fairways + Greens as a regional golf publication 15 years ago in Reno, Nev. “By evolving into GolfGetaways, we let readers know in clear terms that we’re right there with them, and that we’re committed to producing the best possible stories, photography, video and social media commentary to help them plan their next great golf vacation — whether it’s just a quick drive away or halfway around the world. Over the collective decades we’ve spent discovering and writing about destinations from coast to coast and far-flung places like Ireland, Kenya, Thailand and the South Pacific, we’ve always marveled at the diversity of settings, the quality of courses and accommodations, the wide array of things to do and eat when a round ends … and, of course, all the amazing people we’ve met along the way. And we work hard to bring those experiences and relationships alive for our readers.”

Under the direction of Madavor Media Vice President Susan Fitzgerald, former Fairways + Greens owners Williams and California-based Managing Editor Darin Bunch will continue to be the driving force behind content for the new GolfGetaways, building on the dozens of awards they’ve received over the years for coverage of the game in every subject under the golfing sun, including travel. Fairways + Greens also took top redesign honors for consumer publications at the 2006 Folio: magazine industry awards.

Now, through GolfGetaways, the editorial team — including some of the best contributors in the business — will take their passion for golf travel to the next level by giving readers well-researched, literate and engaging insights into what goes into the perfect golf getaway, both on and off the course — not only the best layouts to play, but where to stay, dine, drink, shop and immerse themselves in a destination’s history, culture and other recreational options. Every bi-monthly print and monthly iPad issue will concentrate on carefully chosen themes that reflect and expand on the magazine’s motto, as presented on its new logo: “Dream | Unwind | Indulge | Explore.”

For advertisers and marketing partners, GolfGetaways presents a fresh opportunity to reach the wide and deep pool of avid golf travelers who have long made up Fairways + Greens’ readership base. Along with traditional display advertising options in print and online — augmented by the interactive and immediate call-to-action functionality offered via mobile devices such as iPad and iPhone — GolfGetaways offers a minimum of five special Regional Advertorial Sections beginning in its January-February issue. It’s a cost-effective way for a resort or destination to package their message into a cleanly presented mix of display, text and photography, presented both in print and on tablet editions.

“The advertorial format is nothing new for magazines, but we’re giving it a special twist by expanding our distribution into each featured region’s local and chief feeder markets,” Williams explains. “By combining advertiser-tailored messages with editorial from our travel experts, print readers will have more content choices than ever. And if they’re packing an iPad, iPhone or Nook, they can download our app and get in on all kinds of expanded coverage, both in our ‘regular’ issues and every-other-month bonus issues. It’s truly a revolution in content delivery, and we’re right in the middle of it.”

Current Fairways + Greens print subscribers will automatically receive GolfGetaways beginning with the November-December 2012 issue. Subscription price is $14.99 for one year for print or digital, $3.99 for a single digital issue and $4.99 on print newsstands. Print subscriptions are currently available at www.fairwaysandgreens.com.

Read more about the transition from Fairways + Greens to GolfGetaways.

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